Ailār Yoga

Ailār is a Côte d'Azur-based yoga essentials brand inspired by authenticity and meaningful human connection. By providing high quality, sustainable yoga props the brand seeks to encourage community building through the practice of yoga.

We developed Ailār's brand from initial concept through product development, building an identity that emphasizes simplicity and sustainability - a minimal visual language reflected in the product and brand universe.

Project Curation
Product & Packaging Curation
Concept Development
Visual Identity
Photography
Website

Copywriter: Melina Vignolo